This
company brochure was made to look like a glossy magazine and had a pronounced
emphasis on elaborating the brand name Q-Free with a diversity of textual and
visual elements. This time it wasn’t the engineer talking to another engineer
with their incomprehensible lingo, but rather a wide fan of non-technical discourses.
The content
had a focus on contemporary issues that both could interest a wider audience and
at the same time relate to Q-Free’s area of expertise. Mainly the devastating
problems connected with cuing and congestion of traffic, environmentally and
otherwise.