Velg Riktig Campaign

3. February, 2010 Ι Tags: Advertising, Animation, Motion graphics, News

We recently finished an animation made to promote velgriktig.no, which is to be shown on cinemas across the country. The purpose of the campaign is to recruit more students to mathematics and the natural sciences. The site is developed and run by RENATE, a governmentally initiated centre for promoting increased recruitment to this field.

Campaign material produced by us consists of the above commercial for cinema, a web-based film contest and ads for web and print. The cinema commercial reuses visual elements from an illustration developed by Oxygen and is narrated by Solveig Hareide, known from the popular TV-show Newton, who is also be present in the printed advertisements.

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